The Mere Exposure Effect states that people tend to develop a preference for things they are exposed to repeatedly.

In trade show marketing, this means consistent and frequent interactions can build trust and familiarity with your brand.

Use multiple touchpoints – from pre-event marketing to on-site engagements and post-event follow-ups – to reinforce your presence and message, making attendees more likely to remember and trust your brand.

Imagine visiting a trade show booth where you consistently see the same logo, branding, and friendly staff throughout the event. From pre-event emails to eye-catching booth displays and post-event follow-ups, the brand maintains a consistent presence.

Each interaction reinforces their message and builds familiarity.

This consistent exposure leverages the Mere Exposure Effect, making you more likely to remember and trust the brand.

By maintaining a strong, visible presence across multiple touchpoints, your brand effectively builds a lasting relationship with trade show attendees, increasing the likelihood of future engagement and loyalty.

For a full recap on Cognitive Biases in trade show marketing, check out our recent posts: the Halo Effect, the Serial Position Effect, and the Recency Effect.