Award Winning Process

By integrating our Proven Design Process (PDP) with your unique goals and KPIs, we ensure that every exhibit in your trade show program is not only visually stunning but strategically aligned to deliver measurable outcomes. 

Every event is an opportunity to make an outstanding first impression. 

Why it Works

This strategic approach combines creativity, flexibility, and tailored support to transform every trade show into a unique, impactful connection point for your audience.

Creativity

We love getting creative and collaborative. We invite you to join us in the creative process, where your vision comes alive through innovative trade show exhibit designs that captivate and engage your audience at every show.

Flexibility

No two trade shows are the same, so neither should your trade show booths. Our designs adapt to the importance and unique demands of each event, offering flexible solutions that ensure your exhibit always fits the occasion perfectly.

Tailored Support

From planning to execution, our team is with you at every step, providing tailored support that anticipates your needs and ensures seamless event experiences.

The Proven Design Process

Discover how our unique process ensures each trade show exhibit is strategically designed to meet specific event goals.

  • Strategy expand_more
    • Proven-Design-Process_Start-with-Strategy

    Always Start with Strategy

    We know we keep hammering this, but when we begin by understanding why you are exhibiting and what specific outcomes—like leads, revenue, or engagement—you aim to achieve, this strategic foundation then guides every design choice and yields you the most success. 

  • Design expand_more
    • Proven-Design-Process_Design-for-Impact

    Design for Impact

    Guided by your strategic goals, our design process focuses on creating environments that resonate with your target audience, encouraging interaction and fostering memorable connections.

  • Execution expand_more
    • 2024_CES_Steelhead_Seyond v5

    Flawless Execution

    With a clear trade show strategy and tailored design in place, our team expertly manages every detail of the build and installation, ensuring your exhibit impresses and performs seamlessly at the event.

Proven-Design-Process_Start-with-Strategy

Always Start with Strategy

We know we keep hammering this, but when we begin by understanding why you are exhibiting and what specific outcomes—like leads, revenue, or engagement—you aim to achieve, this strategic foundation then guides every design choice and yields you the most success. 

Proven-Design-Process_Design-for-Impact

Design for Impact

Guided by your strategic goals, our design process focuses on creating environments that resonate with your target audience, encouraging interaction and fostering memorable connections.

2024_CES_Steelhead_Seyond v5

Flawless Execution

With a clear trade show strategy and tailored design in place, our team expertly manages every detail of the build and installation, ensuring your exhibit impresses and performs seamlessly at the event.

Why Event Strategy Matters

Enhance your ROI by defining and achieving measurable trade show goals - even if you're starting without clear KPIs. 

49 %

Only 49% of exhibitors successfully use metrics to demonstrate the value of their trade show programs, so you're not alone.

13000

trade shows are held in the US each year, each presenting opportunities to stand out and engage with your audience.

$ 914

is saved on average per prospect when closing sales, compared to traditional field sales efforts.

Featured Case Study

Cox Automotive Exhibit Evolution

Over the course of four years, Cox Automotive's partnership with Steelhead Productions has evolved, showcasing innovative trade show strategies and dynamic designs. Their journey highlights how strategic trade show exhibit design can dramatically enhance engagement and ROI.

Learn More

Transform Your Trade Show Exhibit Experience

Ready to make your next trade show unforgettable? Let our Proven Design Process guide you to success with strategic, impactful exhibit designs. 

Start Planning