Strategic Partnership
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The Challenge expand_more
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The Solution expand_more
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The Process expand_more
Values Driven
Steelhead's partnership with Cox Automotive emerged from their imperative to cultivate a more sustainable event program. Faced with the challenge of aligning their event practices with the ethos of Cox Conserves, Cox Automotive sought a partner capable of realizing their vision for environmentally responsible events.
Access Over Ownership
Though a challenge, there was jus no way Cox Automotive could continue with the traditional ownership model of using outdated owned assets or worse trashing assets after every event.
Recognizing Steelhead Production's reputation for excellence in sustainable event solutions, Cox Auto engaged our services to streamline their event planning process.
Making The Move
So how do you take an exhibitor with more than a dozen different brands and over 20,000 square feet (about four times the basketball court area) of exhibition space at one event and migrate them to the Access Model when they own all their exhibit assets?
We started the process by doing an in-depth interview with the sales and marketing leaders to better understand the vision, goals, and strategy for 2020. Armed with that information, we hosted a Design Input Meeting where we dug deeper into the qualitative - brand, look and feel, and the tactical requirements that would bring the Cox Automotive vision to life. And for the past four years, we’ve done just that.
Values Driven
Steelhead's partnership with Cox Automotive emerged from their imperative to cultivate a more sustainable event program. Faced with the challenge of aligning their event practices with the ethos of Cox Conserves, Cox Automotive sought a partner capable of realizing their vision for environmentally responsible events.
Access Over Ownership
Though a challenge, there was jus no way Cox Automotive could continue with the traditional ownership model of using outdated owned assets or worse trashing assets after every event.
Recognizing Steelhead Production's reputation for excellence in sustainable event solutions, Cox Auto engaged our services to streamline their event planning process.
Making The Move
So how do you take an exhibitor with more than a dozen different brands and over 20,000 square feet (about four times the basketball court area) of exhibition space at one event and migrate them to the Access Model when they own all their exhibit assets?
We started the process by doing an in-depth interview with the sales and marketing leaders to better understand the vision, goals, and strategy for 2020. Armed with that information, we hosted a Design Input Meeting where we dug deeper into the qualitative - brand, look and feel, and the tactical requirements that would bring the Cox Automotive vision to life. And for the past four years, we’ve done just that.
Cox Automotive's Booth Evolution
A glimpse at some of our work for our friends at Cox Automotive.
