Welcome back to The Science of Event Marketing and our series based on the book Seven Frequencies of Communication by Erwin Raphael McManus.

This week, we're exploring two influential communication styles: the Healer and Professor frequencies.

The Healer communicates with empathy and emotional intelligence. They:

• Build deep, authentic connections
• Listen actively and respond with understanding
• Create safe, supportive environments
• Focus on personal growth and well-being
• Excel at resolving conflicts and tensions

In event marketing, leverage the Healer style by:

1. Creating Welcoming Spaces: Design comfortable environments where attendees feel seen, heard, and valued.
2. Developing Empathetic Content: Craft messages that show genuine understanding of your audience's challenges.
3. Building Trust: Focus on building authentic relationships rather than just transactions.

The Professor communicates through education and analysis. They:

• Share knowledge systematically
• Present well-researched information
• Break down complex concepts
• Focus on understanding and comprehension
• Excel at explaining detailed information

Apply the Professor style in your event marketing through:

1. Educational Content: Create valuable learning opportunities and informative presentations.
2. Data-Driven Demonstrations: Use research and statistics to support your message.
3. Structured Information: Organize content in logical, easy-to-follow sequences.

Understanding both styles enhances your event marketing strategy. While the Healer builds emotional connections and trust, the Professor provides depth and credibility through education and expertise.

Stay tuned for our final installment next week, where we'll explore the visionary Seer and expert Maven communication styles. To learn more about communication frequencies, don’t forget to read about: 

• The Motivator
• The Challenger and the Commander