The trade show industry has been navigating uncertainties for the last couple of years. Although challenges remain, there are many opportunities. These four tips can help event marketers and planners make the most of their next show:
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1. Still plan to attend - after all, the decision-makers are.
The quality of leads has dramatically increased as attendance has decreased. This has created a suitable environment where VIPs can discuss their options, and deals can quickly be closed.
2. Differentiate yourself by going big.
We’ve all heard the phrase “go big or go home.” However, “going big” doesn’t necessarily have to be expensive. Brands are using bigger booths while focusing on experiential elements.
3. Incorporate virtual and hybrid options.
Some people are more comfortable self-navigating in the virtual space. Reflecting this change in the digital buyer’s journey can scale your event and increase your ROI.
4. Leverage the Access Model.
The Access Model focuses on the freedom of renting versus the burden of owning exhibits. With benefits like lower costs, increased flexibility, and customization, who said you have to break the bank to be effective?
Working with a trustworthy exhibit partner is essential. Steelhead is here to help answer your trade show strategy questions, so please feel free to contact us!