"The more senses you can appeal to, the more memorable the experience becomes." - Martin Lindstrom

Welcome back to The Science of Event Marketing. This week, we're exploring how engaging multiple senses can create powerful pattern interruptions in your trade show presence. If you missed our previous discussions about pattern interrupt, learn more about humor here and disruptive tech here.

Why Multisensory Matters

Most trade show experiences focus primarily on visual and auditory elements. By thoughtfully incorporating additional senses, you create a pattern interrupt that:

• Deepens emotional connections
• Increases memory retention
• Enhances brand perception
• Creates more immersive experiences

Strategic Implementation

Your multisensory pattern interrupt should:

• Align with your brand identity
• Support your core message
• Create positive associations
• Be memorable without being overwhelming

Practical Applications

• Custom scents that evoke specific emotions or memories
• Textured surfaces that invite touch and exploration
• Tasteful sound design that creates atmosphere
• Strategic use of temperature or airflow
• Interactive elements that combine multiple senses