Strategic Partnership
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The Challenge expand_more
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The Solution expand_more
- A flexible layout with modular spaces to demo their software
- Clean, contemporary design with minimalist color palettes and LED backlit graphics
- Clear messaging and visual hierarchy to engage passersby and investors
- A structure that could be scaled and reconfigured for future shows
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The Process expand_more
- Discovery & Design: Steelhead took time to understand TriMark’s product and goals, translating that into a space that felt tailored, not transactional.
- End-to-End Service: From estimates and concept development to production, show services, shipping, and setup, Steelhead owned the process—freeing up Scott’s bandwidth to manage other initiatives.
- Peace of Mind: With no internal team dedicated to trade shows, Scott needed a partner who could lead confidently. “I had confidence that our booth was handled right,” he shared.
- Creative Collaboration: Steelhead worked seamlessly with TriMark’s brand team, designers, and stakeholders to ensure everything was cohesive, clean, and on message.
A High-Stakes Debut
TriMark, a leading innovator in enterprise software for the energy sector, was preparing for a pivotal product launch—and their presence at RE+ 2025 needed to reflect the moment.
Despite being a newcomer to large-scale trade shows, TriMark was exhibiting alongside massive industry players like Tesla and AutoGrid, and they needed to look—and feel—like they belonged.
Scott McKinney, TriMark’s Director of Marketing, was overseeing multiple high-stakes initiatives simultaneously: a major website overhaul, new trade advertising, press outreach, and this crucial debut exhibit. With only a few months to pull it all together, he needed a partner he could trust to deliver a booth that captured the company’s story—and elevated their credibility on a national stage.
“We made an exponential leap in our tradeshow presence this year, thanks to Steelhead.”
— Scott McKinney, Director of Marketing, TriMark
What TriMark Needed
Steelhead’s approach was rooted in creativity, efficiency, and alignment with TriMark’s overarching brand goals. Instead of templated designs or cookie-cutter builds, the team built a solution around how TriMark wanted to show up:
The final product made a powerful impression, positioning TriMark as a modern, serious player in the energy tech space. “This is the fun part of marketing—the part everyone wants to do,” Scott said.
Awesome Support
Scott described the experience with Steelhead as nothing short of exceptional—from the very first conversation to post-show wrap-up:
“The only way I got it done was with the assistance and expertise of companies like Steelhead.”
— Scott McKinney
A High-Stakes Debut
TriMark, a leading innovator in enterprise software for the energy sector, was preparing for a pivotal product launch—and their presence at RE+ 2025 needed to reflect the moment.
Despite being a newcomer to large-scale trade shows, TriMark was exhibiting alongside massive industry players like Tesla and AutoGrid, and they needed to look—and feel—like they belonged.
Scott McKinney, TriMark’s Director of Marketing, was overseeing multiple high-stakes initiatives simultaneously: a major website overhaul, new trade advertising, press outreach, and this crucial debut exhibit. With only a few months to pull it all together, he needed a partner he could trust to deliver a booth that captured the company’s story—and elevated their credibility on a national stage.
“We made an exponential leap in our tradeshow presence this year, thanks to Steelhead.”
— Scott McKinney, Director of Marketing, TriMark
What TriMark Needed
Steelhead’s approach was rooted in creativity, efficiency, and alignment with TriMark’s overarching brand goals. Instead of templated designs or cookie-cutter builds, the team built a solution around how TriMark wanted to show up:
- A flexible layout with modular spaces to demo their software
- Clean, contemporary design with minimalist color palettes and LED backlit graphics
- Clear messaging and visual hierarchy to engage passersby and investors
- A structure that could be scaled and reconfigured for future shows
The final product made a powerful impression, positioning TriMark as a modern, serious player in the energy tech space. “This is the fun part of marketing—the part everyone wants to do,” Scott said.
Awesome Support
Scott described the experience with Steelhead as nothing short of exceptional—from the very first conversation to post-show wrap-up:
- Discovery & Design: Steelhead took time to understand TriMark’s product and goals, translating that into a space that felt tailored, not transactional.
- End-to-End Service: From estimates and concept development to production, show services, shipping, and setup, Steelhead owned the process—freeing up Scott’s bandwidth to manage other initiatives.
- Peace of Mind: With no internal team dedicated to trade shows, Scott needed a partner who could lead confidently. “I had confidence that our booth was handled right,” he shared.
- Creative Collaboration: Steelhead worked seamlessly with TriMark’s brand team, designers, and stakeholders to ensure everything was cohesive, clean, and on message.
“The only way I got it done was with the assistance and expertise of companies like Steelhead.”
— Scott McKinney
The Outcome
Major Visibility
TriMark launched its new software platform with authority—earning the attention of both existing clients and potential investors. The booth’s clean lines and smart layout gave visitors a premium, tech-forward experience that aligned with the product’s innovative edge.
Internal Praise
Scott’s manager summed it up best:
“Steelhead hit it out of the park.”
Future Ready
The exhibit was designed with long-term value in mind—modular enough to evolve with TriMark’s marketing strategy and reusable for future shows.
Brand Integration
Every touchpoint—from booth design to messaging—was aligned with TriMark’s broader marketing campaign, creating consistency across channels and maximizing ROI.
Confidence Gained
TriMark not only looked the part—it proved it belonged among industry giants. The success of RE+ 2025 gave the team the confidence to keep investing in face-to-face brand experiences going forward.
On Delivering Big Amid Complexity
“The only way I got it done was with the assistance and expertise of companies like Steelhead. They handled everything—from concept to onsite support—so I could focus on our product launch.”