Strategic Partnership

 

  • The Challenge expand_more
    • BM - The challenge

    The Need to Evolve

    As Beyond Meat expanded its U.S. tradeshow program, the team needed a turnkey exhibit partner to manage creative, logistics, and execution at scale. Consistency, reliability, and sustainability were essential, along with the ability to evolve their booth presence year over year without increasing internal workload.

  • The Solution expand_more
    • SMA true partnership

    What Beyond Meat Needed

    Beyond Meat knew they needed strong account management, proactive communication, transparent pricing, and seamless support across creative development, logistics, and on-site execution. Sustainability was also a key priority, with a focus on reducing waste without sacrificing booth quality or flexibility.

    Steelhead met these needs by embedding early in the planning process and providing clear timelines, consistent points of contact, and proactive deadline management. Organized pre-show planning and close collaboration helped streamline decision-making and significantly reduce internal workload.

  • The Process expand_more
    • BM - The outcome

    Turnkey Tradeshow Exhibit Solutions

    Steelhead’s rental-based exhibit model allows Beyond Meat to refresh its booth presence year over year while supporting sustainability goals and controlling costs.

    Transparent estimates, clear line-item pricing, and early communication around scope changes ensures there are no surprises. 

    Steelhead delivers fully integrated turnkey tradeshow exhibit solutions designed to support scale, consistency, and flexibility. This includes strategic booth design aligned with Beyond Meat’s brand, dependable pre-show planning, and seamless on-site installation and dismantle led by a dedicated, repeat on-site manager.

BM - The challenge

The Need to Evolve

As Beyond Meat expanded its U.S. tradeshow program, the team needed a turnkey exhibit partner to manage creative, logistics, and execution at scale. Consistency, reliability, and sustainability were essential, along with the ability to evolve their booth presence year over year without increasing internal workload.

SMA true partnership

What Beyond Meat Needed

Beyond Meat knew they needed strong account management, proactive communication, transparent pricing, and seamless support across creative development, logistics, and on-site execution. Sustainability was also a key priority, with a focus on reducing waste without sacrificing booth quality or flexibility.

Steelhead met these needs by embedding early in the planning process and providing clear timelines, consistent points of contact, and proactive deadline management. Organized pre-show planning and close collaboration helped streamline decision-making and significantly reduce internal workload.

BM - The outcome

Turnkey Tradeshow Exhibit Solutions

Steelhead’s rental-based exhibit model allows Beyond Meat to refresh its booth presence year over year while supporting sustainability goals and controlling costs.

Transparent estimates, clear line-item pricing, and early communication around scope changes ensures there are no surprises. 

Steelhead delivers fully integrated turnkey tradeshow exhibit solutions designed to support scale, consistency, and flexibility. This includes strategic booth design aligned with Beyond Meat’s brand, dependable pre-show planning, and seamless on-site installation and dismantle led by a dedicated, repeat on-site manager.

The Outcome

“We initially selected Steelhead as a turnkey solution as we were scaling our tradeshow presence. What’s kept us with them is their reliability, proactiveness, and the fact that they truly operate like an extension of our internal team.”

Beyond Meat achieves consistently high-quality tradeshow executions delivered on time and on budget. Transparent pricing, adaptability to last-minute changes, and dependable on-site support helps streamline operations while improving overall booth performance. Steelhead has become a long-term exhibit partner trusted to deliver results at scale.

Key Takeaways

Beyond Meat has partnered with the Exhibit Happy team for over seven years, continuing to rely on their team to push creative boundaries and deliver scalable, and engaging tradeshow solutions as the brand evolves.

"Steelhead operates like an extension of our internal team. Their reliability, proactiveness, and responsiveness have made them a trusted partner.”

  • Strategic booth design and sustainable exhibit rentals aligned with Beyond Meat’s brand and marketing goals, allowing flexibility to refresh the booth year over year while minimizing waste

  • Dedicated account management and proactive communication that drives consistency, reduces risk, and supports fast response times

  • Turnkey tradeshow planning and execution, including pre-show coordination, on-site installation, and dismantle led by a consistent on-site manager

  • Reliable asset and warehouse management with accurate inventory tracking, ensuring smooth post-show handling and zero logistical surprises

  • Dependable, high-quality execution that enables teams to focus on attendee engagement—not logistics or last-minute issues

 

Beyond Meat's Booth Evolution

A glimpse at some of our work for Beyond Meat.

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