Strategic Partnership
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The Challenge expand_more
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The Solution expand_more
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The Process expand_more
Seeking Tailored Solutions
Paragon 28, an innovative company addressing the unmet needs of the foot and ankle community, faced a unique event marketing challenge. Committed to creating tailored solutions and tools for complex foot and ankle conditions, Paragon 28 exhibits at multiple trade shows each year—14 since 2021—across the country.
They needed to be relevant and engaging at each event while adhering to their sustainability values and managing the logistical complexities of frequent moves. Finding a solution that would allow them to impress without sacrificing their budget or design quality was crucial.
Flexibility
Steelhead's Access Model provided the perfect solution. In 2021, Paragon 28 decided to embrace Steelhead's innovative rental approach. By renting the exhibit components, Paragon 28 could adapt each design to suit the specific show environment, maintaining its commitment to sustainability while showcasing dynamic and contemporary booth designs.
The Access Model also allowed them to accommodate a wide range of exhibit sizes, from intimate 10x20 spaces to expansive 50x50 layouts, ensuring they could impress at every event, regardless of the footprint.
Translating the Vision
Our collaboration with Paragon 28 was rooted in a deep understanding of the business and goals of this innovative company. We worked closely with our designers to ensure that every exhibit was not only visually stunning but also reflective of Paragon 28’s brand identity and messaging.
Throughout our relationship's progress, our team has also visited their headquarters and engaged in extensive discussions with them to further understand their vision. This has enabled us to capture their unique needs and translate them into bespoke booth designs for each trade show.
Seeking Tailored Solutions
Paragon 28, an innovative company addressing the unmet needs of the foot and ankle community, faced a unique event marketing challenge. Committed to creating tailored solutions and tools for complex foot and ankle conditions, Paragon 28 exhibits at multiple trade shows each year—14 since 2021—across the country.
They needed to be relevant and engaging at each event while adhering to their sustainability values and managing the logistical complexities of frequent moves. Finding a solution that would allow them to impress without sacrificing their budget or design quality was crucial.
Flexibility
Steelhead's Access Model provided the perfect solution. In 2021, Paragon 28 decided to embrace Steelhead's innovative rental approach. By renting the exhibit components, Paragon 28 could adapt each design to suit the specific show environment, maintaining its commitment to sustainability while showcasing dynamic and contemporary booth designs.
The Access Model also allowed them to accommodate a wide range of exhibit sizes, from intimate 10x20 spaces to expansive 50x50 layouts, ensuring they could impress at every event, regardless of the footprint.
Translating the Vision
Our collaboration with Paragon 28 was rooted in a deep understanding of the business and goals of this innovative company. We worked closely with our designers to ensure that every exhibit was not only visually stunning but also reflective of Paragon 28’s brand identity and messaging.
Throughout our relationship's progress, our team has also visited their headquarters and engaged in extensive discussions with them to further understand their vision. This has enabled us to capture their unique needs and translate them into bespoke booth designs for each trade show.