Strategic Partnership

 

  • The Challenge expand_more
    • HD-Supply-The-Challenge

    The Desire to Standout

    In the fall of 2021, Affinitiv, a leader in automotive industry marketing and software solutions, teamed up with Steelhead Productions to dramatically transform their exhibit at the National Automobile Dealers Association (NADA) Show.  

    Traditionally overshadowed by competitors’ more dynamic booths, Affinitiv was determined to make a standout impression at the upcoming 2022 NADA Show. They chose Steelhead, known for innovative trade show designs, to help realize this vision. 

  • The Process expand_more
    • Affinitiv-Strat-Partnership_The-Solution

    Clear Collaboration

    Our inaugural project with Affinitiv for NADA 2022 featured a 30x50 booth with traffic-stopping waterfall LED features, creating an engaging space for demos and meetings. Buoyed by this success, Affinitiv aimed even higher for NADA 2024. Leveraging our deepened partnership and a commitment to bold, tech-forward displays, we expanded their exhibit to a 40x50 space, incorporating state-of-the-art design elements to ensure visibility and impact. 

  • The Solution expand_more
    • Affinitiv-Strat-Partnership_The-Process

    Design Freedom

    Utilizing Steelhead’s flexible Access Model, we seamlessly increased Affinitiv’s footprint by 500 square feet. This model allowed Affinitiv to remain agile and innovative, free from the constraints of owning and maintaining permanent exhibit assets. Our custom rental solutions empower them to continuously evolve their booth designs, ensuring each show is a fresh, compelling representation of their brand. 

HD-Supply-The-Challenge

The Desire to Standout

In the fall of 2021, Affinitiv, a leader in automotive industry marketing and software solutions, teamed up with Steelhead Productions to dramatically transform their exhibit at the National Automobile Dealers Association (NADA) Show.  

Traditionally overshadowed by competitors’ more dynamic booths, Affinitiv was determined to make a standout impression at the upcoming 2022 NADA Show. They chose Steelhead, known for innovative trade show designs, to help realize this vision. 

Affinitiv-Strat-Partnership_The-Solution

Clear Collaboration

Our inaugural project with Affinitiv for NADA 2022 featured a 30x50 booth with traffic-stopping waterfall LED features, creating an engaging space for demos and meetings. Buoyed by this success, Affinitiv aimed even higher for NADA 2024. Leveraging our deepened partnership and a commitment to bold, tech-forward displays, we expanded their exhibit to a 40x50 space, incorporating state-of-the-art design elements to ensure visibility and impact. 

Affinitiv-Strat-Partnership_The-Process

Design Freedom

Utilizing Steelhead’s flexible Access Model, we seamlessly increased Affinitiv’s footprint by 500 square feet. This model allowed Affinitiv to remain agile and innovative, free from the constraints of owning and maintaining permanent exhibit assets. Our custom rental solutions empower them to continuously evolve their booth designs, ensuring each show is a fresh, compelling representation of their brand. 

The Outcome

40x50 - NADA - Las Vegas

Striking Architecture
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At NADA 2024, Affinitiv’s booth was a marvel of open design and striking architecture, featuring a prominent cantilevered canopy that drew eyes and foot traffic from across the show floor. The dynamic arrangement of geometric shapes and bold colors underscored Affinitiv’s brand strength and confidence. This impactful design enhanced Affinitiv’s brand identity and demonstrated Steelhead’s expertise in crafting memorable trade show experiences.  

But don’t just take our word for it. Affinitiv was awarded NADA's 2024 Best Booth for Design, Creativity, and Branding. 

40x50 - NADA - Las Vegas

Industry Recognition
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Hear more from the team at Affinitiv, “After several years of learning each other’s perspectives and communication styles, we could easily collaborate to create a booth that not only met our needs but helped us win the title of best booth. It was functional, distinguished, and innovative—everything we wanted and more. An invaluable part of the process was having an on-site booth preview before the show. We got to see our plans come to life, make revisions, and enhance the overall scope to perfect our vision. We’re #ExhibitHappy to have found more than a vendor, but a partner in Steelhead.” 

Client Testimonial

"One of our favorite aspects of working with Steelhead is that they’re responsive. We’ve never had to wait more than a few hours to hear back from them, and they always provide multiple options for us. They’re also transparent about whether an approach, design idea, or layout will work—and if it won’t, they’re quick to offer alternatives for our team. Having a dedicated Key Account Director and Account Manager available & on-site also helps us handle any issues in a timely manner, so we can focus more on our own team and initiatives prior to the show.

We continue to work with Steelhead because they have a clear, simple process around crafting the right booth design and layout to fit our needs. After sharing our ideas and discussing our options, we work together to develop mockups until we arrive at a vision that we can both get excited about. Since more than half of our events are in Las Vegas, it’s also important to us to have a vendor who is familiar with the area and the shows we attend.” - Affinitiv, Marketing Demand Gen Manager 

Affinitiv's Booth Evolution

A glimpse at some of our work for our friends at Affinitiv. 

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