Virtual environments are not a new phenomenon, but how companies are using them is shaking up the corporate world. Businesses that recognize the evolution of the buyer’s journey and adapt to using virtual environments as a sales enablement and marketing education tool will flourish in a post-Covid society. The catch? Only a small percentage of retailers had embraced virtual environments as of 2021, meaning there is now a mad rush to incorporate them before being left behind. However, Steelhead is here to walk you through the process and show you what we’re doing to stay one step ahead!

The acceleration of virtual environments in modern society.

During the pandemic, social distancing accelerated the use of virtual environments. A shift in the buyer’s journey also emerged, with customers preferring a self-led sales cycle. Interestingly, 68% of consumers made one thing clear: they aren’t interested in immediately talking to a sales representative, making virtual environments the perfect sales enablement tool!

In other words, companies that make information readily accessible can propel consumers along the sales cycle. However, sales enablement is only one use of collaborative virtual environments, and B2C brands are not the only ones leveraging them.  

XR Today defines a collaborative virtual environment as “any virtual landscape built with the distinct aim of bringing people together to work towards a shared goal.” That shared goal can be anything, and the possibilities are virtually endless (no pun intended). Thus, companies industry-wide are harnessing technology to surpass physical boundaries, and B2B brands are seizing the trend by using virtual environments as a platform for brand awareness and education.

How virtual environments benefit businesses and trade shows.

There are multiple benefits to incorporating virtual environments. For example, virtual environments allow businesses and trade shows to do the following:

• Create customer, prospect, and employee-specific content on-demand to increase relevance and engagement  
• Bypass trade show attendance/scheduling concerns  

• Expand their target reach and keep the conversation going (pre-show, during the show, and post-show)

Did we mention virtual environments are a powerful supplement to 3D exhibits and can expand your target reach to make the most of your trade show or corporate event?

What is Steelhead doing?

Steelhead is fully embracing virtual environments to educate prospects about who we are, what we do, and what working with us is like. We understand that most consumers want to lead themselves through the sales cycle before engaging with a team member, and we’ve designed our new virtual learning platform to accommodate just that! However, we’re not stopping there. We can help you do the same!

Virtual environments are redefining B2C and B2B brands, and Steelhead is utilizing this technology as part of our digital marketing strategy. We can also show our clients how to leverage virtual environments for their prospects. If you’re ready to increase your reach and find out more about how virtual environments accommodate the modern sales journey, contact our team today!