The most successful marketers understand that effective communication isn't just about what you say—it's about how you say it.

Each person has a distinct communication frequency that shapes how they deliver and receive information.

Welcome to our a new segment in our The Science of Event Marketing series, where we'll explore concepts from the Seven Frequencies of Communication book by Erwin Raphael McManus and how understanding these styles can make your event marketing messaging even more purposeful to your audience.

Think of communication frequencies like radio stations—when you're tuned to the right frequency, your message comes through crystal clear. When you're not, even the best message can become static.

• Lead with energy and excitement
• Focus on possibilities and potential
• Create emotional connections through storytelling
• Use dynamic and engaging language
• Excel at rallying people around a vision

Here's how to leverage the Motivator style in your event marketing:

1. Craft Inspiring Messages: Use language that energizes and excites. Replace "Join us at our booth" with "Discover your next breakthrough at Booth 201!"
2. Tell Compelling Stories: Share success stories and transformative experiences that showcase the potential impact of your products or services.
3. Create Dynamic Presentations: Incorporate movement, enthusiasm, and audience interaction in your event presentations.
4. Focus on Future Benefits: Highlight the positive outcomes and possibilities that await your audience.
5. Build Emotional Connections: Use personal anecdotes and relatable examples to connect with your audience on an emotional level.

Understanding and utilizing the Motivator communication style can help you create more engaging and inspiring event experiences that delight your audience and make your brand more memorable.

Stay tuned for next week when we'll explore two more communication frequencies: the Challenger and Commander styles.