Research shows that 92% of consumers trust recommendations from the people in their lives over traditional advertising.

Social influence can shape preferences and drive engagement at events. When attendees see your space endorsed or valued by their peers, it enhances its attractiveness and desirability. Social validation has a powerful impact on attendee behavior.

Encourage social sharing and peer endorsements by creating shareable moments in your space. This could be through photo opportunities, interactive experiences, or exclusive offers. When attendees share their positive experiences with your brand, it amplifies your reach and influence.

Additionally, consider collaborating with industry influencers or hosting live demonstrations that draw crowds. The presence and endorsement of respected figures in your industry can automatically boost your brand’s appeal.

Exhibit agencies that have a pulse on event marketing trends can help you strategize and implement social influence tactics to enhance your event presence. Peer validation is a surefire way to attract and engage more attendees.