Event marketers often fear not having the right support team to manage tight timelines and high expectations.
This fear can lead to stress and impact the event's overall success. 74% of event planners report facing challenges due to insufficient support and skill gaps within their teams.
However, with the right strategies and support system, you can master time management and reduce stress. Ask your event suppliers these essential questions:
- Do they provide a dedicated account manager? This ensures you have a single point of contact to help manage the logistics and keep the timeline on track.
- Do they have a proven track record of managing event timelines effectively? Can they handle the pressure and deliver on time, allowing you to focus on strategic aspects that attract your ideal prospects?
- Can they back this up with a high client satisfaction score? (Red flags if they don’t regularly measure their clients’ satisfaction!)
Partnering with an awesome event agency with dedicated support and a proven track record can significantly reduce stress. They take on the heavy lifting of planning and coordination, allowing you to focus on the impact of your live event.
Want to learn more about crushing fears in trade show marketing? Check out these short posts: