"You can't sell anything if you can't tell anything." - Beth Comstock
Welcome to the final installment of our The Science of Event Marketing series on the Hero's Journey framework. If you're just joining us, catch up on steps 1-3, 4-7, and 8-10 to see how the journey unfolds.
Today, we're exploring the final two steps that cement your event's lasting impact.
11. Resurrection: This is where transformation becomes real. Post-event, attendees begin implementing what they've learned, facing new challenges with their acquired wisdom. Support this phase through:
- Follow-up success stories
- Implementation check-ins
- Community support channels
- Resource libraries for ongoing learning
- Testimonial opportunities
- Case study features
- Speaker opportunities at future events
- Mentor programs for new attendees
Event planners must embrace storytelling because it transforms one-time attendees into brand advocates.
When you craft a complete narrative arc, you:- Create memorable experiences that inspire sharing
- Build a community of transformed professionals
- Generate authentic word-of-mouth marketing
- Establish a legacy that extends beyond the event itself
