Welcome to the final installment of our Science of Event Marketing series based on the book Seven Frequencies of Communication by Erwin Raphael McManus.
This week, we're exploring our last two powerful styles: the Seer and Maven frequencies.
The Seer communicates through vision and intuition. They:
- See future possibilities and trends
- Connect disparate ideas into new concepts
- Think holistically and strategically
- Focus on long-term impact
- Excel at inspiring transformative change
In event marketing, leverage the Seer style by:
- Creating Forward-Looking Experiences: Design exhibits that showcase future trends and possibilities.
- Developing Visionary Content: Share insights about where your industry is heading.
- Building Innovative Connections: Help attendees see new possibilities and opportunities.
The Maven communicates through deep expertise and mastery. They:
- Share specialized knowledge
- Demonstrate thorough understanding
- Focus on excellence and quality
- Provide trusted guidance
- Excel at solving complex problems
Apply the Maven style in your event marketing through:
- Expert Demonstrations: Showcase deep knowledge and specialized expertise.
- Quality-Focused Messaging: Emphasize mastery and excellence in your communications.
- Problem-Solving Approach: Present sophisticated solutions to industry challenges.
Understanding all seven communication frequencies—Motivator, Challenger, Commander, Healer, Professor, Seer, and Maven—enables you to create more dynamic and effective event marketing strategies. Recognizing and adapting to different communication styles allows you to connect with a broader audience and deliver more impactful experiences.
Thank you for joining us through the Seven Frequencies of Communication. Remember, the most successful event marketing strategies incorporate multiple communication styles to create engaging, inclusive, and memorable experiences.
To learn more about communication frequencies, don’t forget to read about: