The 10 Secrets for Event Marketers
The Secret Science of Spaces That Shape Emotion
On-Demand Webinar
Our brains respond to space before logic ever has a chance to catch up. In under a second, people form emotional judgments that influence how they feel, behave, and connect. For event and exhibit designers, those reactions can determine whether someone lingers, engages, remembers, or walks away.
Mood Makers: The Secret Science of Spaces That Shape Emotion explores how neuroscience and design intersect, and how you can intentionally design environments that feel better, work harder, and create stronger connections.
What you'll learn:
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Why emotional response happens before conscious thought—and how design can shape it
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How sensory balance influences stress, focus, and engagement
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The role space plays in signaling safety, comfort, and belonging
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How natural elements and structure quietly affect mood and behavior
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Practical ways to reduce cognitive load and increase message retention
Who This Is For
This session is designed for:
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Event and exhibit designers
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Experiential marketers and brand leaders
-
Trade show and environment strategists
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Anyone shaping physical experiences meant to connect with people
Whether you’re designing a booth, an event environment, or a branded space, this webinar will help you design with the brain in mind.
What You’ll Receive When You Register
When you submit your information, you’ll get immediate access to:
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The full on-demand webinar recording
-
Mood Makers: 10 Secrets for Event and Exhibit Designers (Key Takeaways Guide)
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Neuro-Architecture Concepts One-Sheet
-
Interactive Workbook to help translate brain-based principles into real design decisions
These resources are designed to help you move from insight to action, so you can apply what you learn right away.
Access The 10 Secrets Now
The Secret Science of Spaces That Shape Emotion
On-Demand Webinar
Our brains respond to space before logic ever has a chance to catch up. In under a second, people form emotional judgments that influence how they feel, behave, and connect. For event and exhibit designers, those reactions can determine whether someone lingers, engages, remembers, or walks away.
Mood Makers: The Secret Science of Spaces That Shape Emotion explores how neuroscience and design intersect, and how you can intentionally design environments that feel better, work harder, and create stronger connections.
What you'll learn:
-
Why emotional response happens before conscious thought—and how design can shape it
-
How sensory balance influences stress, focus, and engagement
-
The role space plays in signaling safety, comfort, and belonging
-
How natural elements and structure quietly affect mood and behavior
-
Practical ways to reduce cognitive load and increase message retention
Who This Is For
This session is designed for:
-
Event and exhibit designers
-
Experiential marketers and brand leaders
-
Trade show and environment strategists
-
Anyone shaping physical experiences meant to connect with people
Whether you’re designing a booth, an event environment, or a branded space, this webinar will help you design with the brain in mind.
What You’ll Receive When You Register
When you submit your information, you’ll get immediate access to:
-
The full on-demand webinar recording
-
Mood Makers: 10 Secrets for Event and Exhibit Designers (Key Takeaways Guide)
-
Neuro-Architecture Concepts One-Sheet
-
Interactive Workbook to help translate brain-based principles into real design decisions
These resources are designed to help you move from insight to action, so you can apply what you learn right away.
Meet Your Session Guides
Rhiannon Andersen
As CMO and Co-Owner of Steelhead Productions, Rhiannon brings proven marketing leadership and a strong voice in the events industry. She previously served as President of the Las Vegas chapter of the Exhibit Designers and Producers Association and currently sits on the advisory board for Women In Experiential. Rhiannon’s expertise in building brands and shaping memorable experiences has made her a respected leader in event marketing.
Andrew Childers
With over 15 years of experience in live events, Andrew leads business development and oversees the sales team at Steelhead Productions. He brings a unique perspective shaped by a background in advertising, marketing, and psychology—insights he’ll share on how memory, emotion, and brand connection drive event success today. Andrew’s expertise bridges both the strategy and execution sides of live experiences, offering practical takeaways for brands that want to stand out and stay remembered.