Mastering The Switch
How executives make confident exhibit house transitions without disrupting their day-to-day
Executive Insights
In Mastering the Switch, experienced event leaders share candid, real-world insight into what prompts change, how they evaluate providers, and how they navigate RFPs and transitions without compromising results.
This isn’t theory.
It’s perspective from professionals who’ve done the work.
If you’ve ever thought, “We know something needs to change, but the process feels overwhelming,” this webinar is for you.
What You’ll Learn
In this on-demand panel discussion, you’ll hear directly from senior event leaders on:
- What actually triggers the decision to evaluate or change event partners—and the early warning signs relationships are breaking down
- How to structure an RFP that reflects real priorities, aligns stakeholders, and supports better decision-making
- The role of rapport, cultural fit, and energy in building successful long-term partnerships
- How procurement, cost considerations, and internal teams influence vendor selection—and what ultimately matters most
- How top teams reduce risk, test new partners, and measure success after a transition
What You’ll Get When You Register
When you submit your information, you’ll receive immediate access to:
- On-Demand Webinar Recording
No fluff. No sales pitch. Just an honest perspective from leaders who’ve been there. - The Supplier Assessment Toolkit:
A practical scoring framework to evaluate your current event or exhibit partners so you can quickly identify strengths, surface risks, and decide whether it’s time for a conversation...or a change.
Make your next partner decision with confidence
Executive Insights
In Mastering the Switch, experienced event leaders share candid, real-world insight into what prompts change, how they evaluate providers, and how they navigate RFPs and transitions without compromising results.
This isn’t theory.
It’s perspective from professionals who’ve done the work.
If you’ve ever thought, “We know something needs to change, but the process feels overwhelming,” this webinar is for you.
What You’ll Learn
In this on-demand panel discussion, you’ll hear directly from senior event leaders on:
- What actually triggers the decision to evaluate or change event partners—and the early warning signs relationships are breaking down
- How to structure an RFP that reflects real priorities, aligns stakeholders, and supports better decision-making
- The role of rapport, cultural fit, and energy in building successful long-term partnerships
- How procurement, cost considerations, and internal teams influence vendor selection—and what ultimately matters most
- How top teams reduce risk, test new partners, and measure success after a transition
What You’ll Get When You Register
When you submit your information, you’ll receive immediate access to:
- On-Demand Webinar Recording
No fluff. No sales pitch. Just an honest perspective from leaders who’ve been there. - The Supplier Assessment Toolkit:
A practical scoring framework to evaluate your current event or exhibit partners so you can quickly identify strengths, surface risks, and decide whether it’s time for a conversation...or a change.
Featured Panelists
Melanie Fagan
A Las Vegas native with more than 30 years of experience in hospitality and events, Melanie brings a pragmatic lens to vendor transitions. She shares candid insight on communication breakdowns, proximity, cultural fit, and the importance of trust and peace of mind in event partnerships.
Shauna Kim
Shauna brings over 15 years of experience executing complex global events for a dynamic, multi-business organization. She offers a strategic perspective on how evolving business needs, leadership changes, and long-term vision influence vendor evaluation and partnership decisions.
Chris Leroy
Chris leads industry events and campaign marketing at Cox Automotive, overseeing trade show strategy and long-term partner relationships across a complex enterprise. He brings a candid, operator’s perspective to vendor evaluation—emphasizing rapport, energy, and team dynamics alongside cost and capability, and why the right partnership creates long-term stability and confidence.
Lance Randall
Lance has been a driving force behind Steelhead's growth and success for over two decades. A native of the Pacific Northwest, Lance began his sales career with Steelhead in 1999. In 2012, he took the helm of the sales team, spearheading an impressive 600% growth in revenue while setting a new benchmark for customer satisfaction in the company's history.