Welcome back to The Science of Event Marketing and our series based on the book Seven Frequencies of Communication by Erwin Raphael McManus.
This week, we're exploring two powerful communication styles: the Challenger and Commander frequencies.
The Challenger communicates with a focus on growth through constructive disruption. They:
- Question the status quo
- Push boundaries and conventional thinking
- Encourage innovative solutions
- Drive change through strategic questioning
- Inspire others to reach higher standards
In event marketing, leverage the Challenger style by:
- Creating Thought-Provoking Experiences: Design exhibits that challenge attendees' assumptions and spark new perspectives.
- Asking Strategic Questions: Frame your marketing messages as questions that make people think differently about their challenges.
- Highlighting Innovation: Showcase how your solutions break from traditional approaches.
The Commander communicates with clear direction and strategic focus. They:
- Drive decisive action
- Provide clear, direct guidance
- Focus on results and outcomes
- Value efficiency and effectiveness
- Excel at strategic planning
Apply the Commander style in your event marketing through:
- Clear Call-to-Actions: Use direct, action-oriented language in your event communications.
- Strategic Event Layout: Create purposeful, efficient spaces that guide attendees through a clear journey.
- Results-Focused Messaging: Emphasize concrete outcomes and measurable benefits.
Understanding both styles helps you create more dynamic and effective event marketing strategies. While the Challenger pushes boundaries and sparks innovation, the Commander provides the strategic direction needed for successful execution.
Stay tuned for next week when we'll explore the nurturing Healer and analytical Professor communication styles. And don’t forget to check out our micro-blog about the Motivator communication frequency.